What Content Really Engages? The Inside Scoop From 30 Marketers

Content marketing. Content development. Content creation. Content production. Content… Content… CONTENT! It’s the buzz word that we can’t live without.

This article, “What Content Really Engages? The Inside Scoop From 30 Marketers” is packed with little lessons on what content prompts people to engage and trust a brand.

Here’s the list but take a few minutes to read through this brief article: https://contentmarketinginstitute.com/2019/07/content-engages-marketers/

1. Connects emotionally

2. Sparks delight

3. Respects me

4. Speaks to me

5. Is real

6. Provides information

7. Thinks like British public media

8. Can be found easily

9. Avoids mechanization

10. Let’s me get involved

11. Comes from a Relationship

12. Knows I am their Audience

13. Engages back

14. Provides at least one E

15. Follows the best policy

16. Doesn’t trigger an allergic reaction

17. Fills craving for connection

18. Remains committed

19. Doesn’t focus on the brand

20. 11 brands creating engaging content

21. Go forth and foster engagement

Pitch with Passion, Lisa

Lisa Colantuono

Lisa Colantuono is the President of AAR Partners. An agency search consultant for nearly two decades, Lisa is also an avid writer. Lisa has contributed many articles in top industry trades such as Forbes, Huffington Post, Advertising Age, Adweek and HubSpot Blogs’ Agency Post. Recently, Lisa entered the world of publishing with her book, @AARLisa: New Biz in 140 characters (or Less), written for the on-the-go new business exec that needs cut-to-the-chase insights to nail new business wins again and again. Lisa is also part of the industry speaking circuit, presenting at national conferences including 4A’s Transformation Conference, AAF Admerica National Conference, BOLO, HOW Design Live, Mirren, and AdAge Small Agency Conference.