Industries That May Be of Interest

Written by Lisa Colantuono on April 30, 2020. Posted in Agency Growth Program, smAARt Leads

By now, we’re all working in PJ’s and baseball caps! 🙂

While you’re sitting in your slippers, here’s a great quick read on industries that are increasing their spend on podcasts. If you do a little deductive reasoning and a little additional homework, you might uncover some brands who are interested in talking about post-COVID communications tactics…

Just remember, don’t stalk. Don’t hound. Don’t send a myriad of messages about yourself. So what do you do?

Build trust. Share category insights. Do some light consumer research. Offer post-COVID purchase pattern eye-openers. Toss out some REAL-TIME trends. Show your expertise and how it’s relevant. Just… don’t… sell!

Good luck and remember to prospect smAARt and pitch with passion!

Best,

Lisa~

Lisa Colantuono

Lisa Colantuono is the President of AAR Partners. An agency search consultant for nearly two decades, Lisa is also an avid writer. Lisa has contributed many articles in top industry trades such as Forbes, Huffington Post, Advertising Age, Adweek and HubSpot Blogs’ Agency Post. Recently, Lisa entered the world of publishing with her book, @AARLisa: New Biz in 140 characters (or Less), written for the on-the-go new business exec that needs cut-to-the-chase insights to nail new business wins again and again. Lisa is also part of the industry speaking circuit, presenting at national conferences including 4A’s Transformation Conference, AAF Admerica National Conference, BOLO, HOW Design Live, Mirren, and AdAge Small Agency Conference.