The Grapevine: Rumblings and Rumors About Potential Reviews

This lead is a bit more on the “rumor mill” side than a “smAARt lead” but based on data collected about these three brands’ internet content consumption, there is potential intent to consider a creative agency search.

Remember, don’t stalk. Don’t hound. Don’t send a myriad of messages about yourself. So what do you do?

Build trust. Share category insights. Do some light consumer research. Offer purchase pattern eye-openers. Toss out some trends (especially the latest in light of COVID-19). Show your expertise and how it’s relevant. Just… don’t… sell!

Here are a few brands to start relationship building:

1 – Eyemart Express – You may want to also check out this article: https://invisionmag.com/eyemart-express-announces-as-senior-vice-president-of-store-operations/

2 – Trugreen – March 2020 Trugreen launched newly created branding campaign. New branding often leads to new creative campaign needs.

3 – Things Remembered – October 2019 Things Remembered unveiled a brand transformation. Check out this release: https://www.globenewswire.com/news-release/2019/10/09/1927363/0/en/THINGS-REMEMBERED-UNVEILS-BRAND-TRANSFORMATION.html

Good luck and remember to prospect smAARt and pitch with passion!

Lisa Colantuono

Lisa Colantuono is the President of AAR Partners. An agency search consultant for nearly two decades, Lisa is also an avid writer. Lisa has contributed many articles in top industry trades such as Forbes, Huffington Post, Advertising Age, Adweek and HubSpot Blogs’ Agency Post. Recently, Lisa entered the world of publishing with her book, @AARLisa: New Biz in 140 characters (or Less), written for the on-the-go new business exec that needs cut-to-the-chase insights to nail new business wins again and again. Lisa is also part of the industry speaking circuit, presenting at national conferences including 4A’s Transformation Conference, AAF Admerica National Conference, BOLO, HOW Design Live, Mirren, and AdAge Small Agency Conference.