Hello AAR Agency Growth Program Partner,

AAR Partners has joined forces with Catapult and Winmo to help provide leads for new business opportunities based on the right timing.

But this time, we’ve put science behind the art of prospecting by using data from technologies like Winmo, Pathmatics, and Bombora.  This powerful combination helps increase the probability of reaching out at the right time to engage and eventually convert.

This month our research showed a surge of interest within the retail and tourism sectors.

While there are a host of brands/companies looking for agency help, we have isolated two opportunities, for our AAR Agency Growth Program Partners to evaluate, with high intent data who may be in need of some communications support right now.

Retail: Raymour & Flanigan

Located in Liverpool, NY, Raymour & Flanigan is a furniture company founded in 1947. Raymour & Flanigan offers home furnishings in various retail chains throughout the United States.  Raymour & Flanigan has shown moderate interest in Agencies this week.  The company recently brought on a PR shop and they have an in-house media team.

Key Contact: Adam Goldberg

Email: agoldberg@raymourflanigan.com

Personality Type: Assertive, Direct, Persuasive, Competitive

Adam likely feels most comfortable as a leader and is likely to be assertive and to push their teammates towards a successful outcome. Adam’s decisiveness and ability to work under pressure are likely to suit them well in stressful situations.

• Setting ambitious goals for others
• Getting angsty if a conversation lasts too long
• Working independently to meet a deadline
• Feeling anxious about someone else making decisions on their behalf

 

 

Adam loves taking on big projects and setting ambitious goals. They are a direct, decisive leader who prioritizes measurable results and finds thrill in improvement. They thrive in a high-energy, fast-paced environment that allows him plenty of room for growth and personal achievement.

• Professional growth
• Competition & winning
• Challenges
• Leading the group

Adam is decisive, energized by ideas, and overlooks details, so stick to the big picture and get to your point quickly.

• Write 3 sentences or less
• Be straightforward and direct
• Avoid dragging it out
• Avoid being overly detailed

Tourism: Nova Scotia

There is not a ton of spend and although tourism groups aren’t trending so high right now with regard to looking for agency support, Novia Scotia was one tourism group that shows high intent data.  There was an uptick in February and March most likely due to increased optimism about traveling in the near future.

Key Contact: Kelli MacDonald, Director, Communications

Email: kelli.macdonald@novascotia.ca

Personality Type: Enthusiastic; Open; Casual; Optimistic

Kelli is likely to thrive in an unstructured environment and tends to act on intuition over logical analysis.

• Be casual and express enthusiasm.
• Keep it friendly and bring the energy.
• Speak with colorful language and enthusiasm.
• Share ideas and initiate collaboration.

 

Kelli tends to be an optimist who works with energy and enthusiasm. Their passion can be infectious, and their excellent social skills likely make them a naturally persuasive person.

• Trusting someone quickly
• Independently generating new ideas
• Making hand motions while talking
• Feeling comfortable speaking to strangers

Kelli prefers light-hearted, open conversation. They may have a hard time quieting down, but can offer plenty of entertaining stories. Use plenty of vivid language and metaphors when telling a story. Demonstrate creativity and innovation when sharing your ideas.

• Encourage their creativity
• Use self-deprecating humor
• Speak with colorful descriptions
• Use diagrams to explain concepts

Kelli has a rare and powerful combination of boldness and creativity, which makes them way more inclined to talk through ideas rather than trying to express them via email.

• Use interesting graphics
• Write with short casual language and abbreviations
• Appeal to their feelings to drive them to action
• Write with a casual tone

 

AAR Partners – Want more insights on creating successful client-agency relationships? Visit www.aarpartners.com

Winmo – Need a comprehensive, one-stop shop, sales intelligence resource to help targeting marketing, advertising, and media decision makers? Visit www.winmo.com

Catapult – No time to build the pipeline? Catapult is the “agency for agencies” who need an outsourced solution for performance-based prospecting.  Visit www.catapultagencygrowth.com