This tip is around how to write a case study that catches the reader’s eye. What makes some case studies pop and others bust? And after reading countless RFIs over the years, I’ve seen the good, bad and ugly.
Even in the chaos and horror of September 11th each year, we managed to unite stronger than ever and eventually our optimism overcame the devastation. In honor of all those who have fallen that day, I want to share something that came across my desk: The Optimist.
Each day we fight our own little personal and professional battles. Each day is a new beginning to make a difference. Each day we need to remember this promise to ourselves.
When we’re more optimistic, others gravitate toward us. And therein lies the key to growth and success for all.
Pitch with Passion, Lisa
I’m sure that by now, you’ve read the Adweek article from May 16th stating the insane conditions of the General Mills RFPs – wanting 120-day payment terms and ownership of IP.
Check out my thoughts on how your agency can afford to lose this kind of business by focusing on building relationships with clients that will pay appropriately for your work to increase their brand value and equity.
Here’s one that sounds like they may need some smart and innovative thinking.
They’re a tiny company with low budgets but that doesn’t mean project work won’t lead to a more substantial relationship in time.
I’ll leave it to you to do some additional homework.
Broken Shed:
1. New CMO in place for 17 months
2. Optimizing marketing efforts
3. Market expansion plans
4. Overall brand growth
Just remember, don’t stalk. Don’t hound. Don’t send a myriad of messages about yourself. So what do you do?
Build trust. Share category insights. Do some light consumer research. Offer purchase pattern eye-openers. Toss out some trends. Show your expertise and how it’s relevant. Just… don’t… sell!
Good luck and remember to prospect smAARt and pitch with passion!
Although summer is synonymous with beaches and BBQs, it’s also a time to turn up the heat on new biz… so here’s a hot one for you to start building a relationship since changes may be on the horizon. I’ll leave it to you to do some additional homework.
Dollar General:
1. New CMO
2. e-Commerce plans
3. Strategic changes
4. New partnership with FedEx and Western Union
5. Initiative to reduce inventory costs
6. Market expansion plans
7. Stock and real estate investors gaining interest
Just remember, don’t stalk. Don’t hound. Don’t send a myriad of messages about yourself. So what do you do?
Build trust. Share category insights. Do some light consumer research. Offer purchase pattern eye-openers. Toss out some trends. Show your expertise and how it’s relevant. Just… don’t… sell!
Good luck and remember to prospect smAARt and pitch with passion!