A Beauty Tip Not to Miss!

Beauty Tech Boom:

· The global cosmetics industry is expected to be $873B in just three short years.

· Beauty YouTube his 168B views in 2018 – double from 2017.

· Investors pumped $303M into beauty tech startups in 2018.

Bottom line? Technology is giving the beauty industry a makeover and the market is massive.

The world’s largest beauty companies including Estée Lauder, L’Oréal, and Procter & Gamble are all embracing the latest emerging technologies, from artificial intelligence to augmented reality, to give customers a more personalized, tailor-made approach to beauty.

But there are also unicorns that are quite alluring and one that is really making it’s mark is: Glossier. This original beauty blog turned into a $1B brand last year and is on fire.

https://www.cnbc.com/2019/03/20/how-emily-weiss-took-glossier-from-beauty-blog-to-1-billion-brand.html

This is certainly not one to “gloss over” but to keep an eye on and possibly assist with its booming business.

Just remember, don’t stalk. Don’t hound. Don’t send a myriad of messages about yourself. So what do you do?

Build trust. Share category insights. Do some light consumer research. Offer purchase pattern eye-openers. Toss out some trends. Show your expertise and how it’s relevant. Just… don’t… sell!

Good luck and remember to prospect smAARt and pitch with passion!

Lisa Colantuono

Lisa Colantuono is the President of AAR Partners. An agency search consultant for nearly two decades, Lisa is also an avid writer. Lisa has contributed many articles in top industry trades such as Forbes, Huffington Post, Advertising Age, Adweek and HubSpot Blogs’ Agency Post. Recently, Lisa entered the world of publishing with her book, @AARLisa: New Biz in 140 characters (or Less), written for the on-the-go new business exec that needs cut-to-the-chase insights to nail new business wins again and again. Lisa is also part of the industry speaking circuit, presenting at national conferences including 4A’s Transformation Conference, AAF Admerica National Conference, BOLO, HOW Design Live, Mirren, and AdAge Small Agency Conference.