All The Things You Want to Know About Brand Safety- But Are Too Afraid to Ask

A learning curve is essential to growth and growth doesn’t come from a single action. It is the consequence of persistence, ambition, hard work and constant learning. That is the linchpin of AAR Partners’ Agency Growth Membership program… to help our agency members grow by offering insights, education, ideas and more.

Our first “Lesson Session” of the year is being taught by Adam Greenhood, the CEO of AdWallet, a startup company that works on the mission of “paid attention.” AdWallet serves ads directly to key target audiences, and brands only pay when consumers truly engage with their content.

All the Things You Want to Know About Brand Safety (but are too afraid to ask) provides helpful tips on how to easily step up your brand safety game in your agency. If you have specific questions regarding the lesson, reach out to Adam at adam@adwallet.com.

Lisa Colantuono

Lisa Colantuono is the President of AAR Partners. An agency search consultant for nearly two decades, Lisa is also an avid writer. Lisa has contributed many articles in top industry trades such as Forbes, Huffington Post, Advertising Age, Adweek and HubSpot Blogs’ Agency Post. Recently, Lisa entered the world of publishing with her book, @AARLisa: New Biz in 140 characters (or Less), written for the on-the-go new business exec that needs cut-to-the-chase insights to nail new business wins again and again. Lisa is also part of the industry speaking circuit, presenting at national conferences including 4A’s Transformation Conference, AAF Admerica National Conference, BOLO, HOW Design Live, Mirren, and AdAge Small Agency Conference.