Corona Consciousness
As we continue to fight the “invisible” enemy, AAR Partners is here to assist in every which way possible.
This smAARt lead is in an effort to help you identify some strategies to help lift business who have really been hit hard by this fiasco.
1. Food and Beverage. As a result of the “stay home” situation, restaurants and bars are hurting… big time.
2. Personal Care. As we self-quarantine, hair salons, gyms, manicurists, massage/spas can service their clients.
3. Retail. Forced closures will impact business for months, if not years, to come.
4. Tourism, leisure and travel. Due to lockdowns and group size restrictions, hospitality businesses are struggling to stay in business.
What can you do to help?
First of all, stop selling and start supporting as much as you possibly can.
Reach out to a small group of brands in each sector that may be hurting more than others and who may not have marcom agencies on their roster.
Offer some simple ideas to assist them with not only staying in front of their consumers, but also help their consumers.
· Universal made new releases available in home on the same day as their global theatrical releases.
· Universities have offered a myriad of free online courses.
· Museums have set up virtual tours to visit from the comfort of the consumers’ home.
How can you take some of these ideas and derive simple suggestions to offer these badly beaten brands?
Maybe online workout classes for gyms. Or virtual 1-on-1 self-care appointments for salons. Possibly help set up online concerts or entertainment for recreational brands.
The ideas are endless but it starts with empathy, philanthropy and purpose. Here’s your shot at offering all three to some really bruised brands and helping all of us to get through this together with the best possible outcome.
Build trust. Share insights. Do some light research. Toss out trends during this turbulent time. Show your expertise and how it’s relevant. Just… don’t… sell – especially not now!
What Do Marketer’s Need?
“For any client in a crisis of this magnitude, there are likely multiple crises nested within one another – customers, suppliers, employees, ownership. The more an agency can become indispensable in the conversations around each, the less expendable they are.” Will Garin – Clear Choice Dental Centers
“From the agency perspective – it is key that they are able to provide ongoing insights pertaining to the media landscape and how things will evolve post crisis. It is vital to know the impact on where, when and how to communicate.” Ed Malone – Aruba Tourism
“Offer recommendations on how we should adapt based on industry and media trends and trends. Proactive reporting and guidance in invaluable and demonstrates commitment and care.” Heather Berstein – Audible
I typically sign off with prospect smAARt and pitch with passion. Not this time… Instead, provide service with sincerity.
