Don’t Devalue Your Agency By Dropping Your Fees
Compensation Proposals – It’s a struggle that every agency faces when pitching for a new client…
· Are we undercharging?
· Are we overcharging?
· Are we in the right fee zone compared to the competitive agencies?
And on top of it, we all feel pressured to offer more for less. So the answer is to drop your fees. Right?
WRONG!
Lisa Colantuono
Lisa Colantuono is the President of AAR Partners. An agency search consultant for nearly two decades, Lisa is also an avid writer. Lisa has contributed many articles in top industry trades such as Forbes, Huffington Post, Advertising Age, Adweek and HubSpot Blogs’ Agency Post. Recently, Lisa entered the world of publishing with her book, @AARLisa: New Biz in 140 characters (or Less), written for the on-the-go new business exec that needs cut-to-the-chase insights to nail new business wins again and again. Lisa is also part of the industry speaking circuit, presenting at national conferences including 4A’s Transformation Conference, AAF Admerica National Conference, BOLO, HOW Design Live, Mirren, and AdAge Small Agency Conference.