Fast Growing Consumer Electronic D2C Brand

As you know, AAR Partners is constantly and consciously keeping an ear out for smAARt leads to help you to help brands.

For D2C brands, the unprecedented COVID-19 crisis has provided an opportunity to drive awareness and grow online sales. Increased demand and the rapid changes in consumer interests has helped some D2C brands become some of the fastest-growing eCommerce brands in the United States.

Nonda (Nonda.co) is a scale-up company with tremendous growth maintaining 124% QoQ growth with great agility that small D2C brands are known for in the industry.

Nonda is a provider of app-enabled car accessories and devices for do-it-yourself installation.

Nonda quickly pivoted from marketing smart car equipment to producing and selling personal protective equipment in response to COVID-19…fast. KN95 masks are available for consumer purchase on the website. During the last week of April, Nonda nearly doubled its assortment, and is now selling a “Fingertip Pulse Oximeter Pack” and “Non-contact Thermometer Pack”. Big brands do not have this same agility and are often slower in adapting to shifting demand.

For those agencies with consumer electronics expertise that is also rich with experience when it comes to scale-up D2C brands, you may want to start building a relationship with Nonda.

· Industry: Automotive, Internet of Things

· Headquarters Region: San Francisco Bay Area, Silicon Valley, West Coast

· Founded: 2014

· Founder & President: Jia Li

Lisa Colantuono

Lisa Colantuono is the President of AAR Partners. An agency search consultant for nearly two decades, Lisa is also an avid writer. Lisa has contributed many articles in top industry trades such as Forbes, Huffington Post, Advertising Age, Adweek and HubSpot Blogs’ Agency Post. Recently, Lisa entered the world of publishing with her book, @AARLisa: New Biz in 140 characters (or Less), written for the on-the-go new business exec that needs cut-to-the-chase insights to nail new business wins again and again. Lisa is also part of the industry speaking circuit, presenting at national conferences including 4A’s Transformation Conference, AAF Admerica National Conference, BOLO, HOW Design Live, Mirren, and AdAge Small Agency Conference.