Find, Protect, and Monetize IP in Your Agency

A learning curve is essential to growth and growth doesn’t come from a single action. It is the consequence of persistence, ambition, hard work and constant learning.That is the linchpin of AAR Partners’ Agency Growth Membership program… to help our agency members grow by offering insights, education, ideas and more.

This is our inaugural “Lesson Session” for your education and enjoyment. These “Lesson Sessions” are 20-minute pre-recorded lessons from experts in their field sharing tips, little lessons, and keys to help your agency grow successfully.

Our first “Lesson Session” is being taught by Sharon Toerek, the Principal of Toerek Law, based in Cleveland Ohio. The national law firm focuses on helping independent agencies protect their intellectual capital and turn it into revenue.

Find, Protect and Monetize IP In Your Agency is about protecting your agencies and one-stop properties while you scale. If you have specific questions regarding the lesson, reach out to Sharon at sharon@legalandcreative.com. Sharon has also provided a PDF of her lesson.

Lisa Colantuono

Lisa Colantuono is the President of AAR Partners. An agency search consultant for nearly two decades, Lisa is also an avid writer. Lisa has contributed many articles in top industry trades such as Forbes, Huffington Post, Advertising Age, Adweek and HubSpot Blogs’ Agency Post. Recently, Lisa entered the world of publishing with her book, @AARLisa: New Biz in 140 characters (or Less), written for the on-the-go new business exec that needs cut-to-the-chase insights to nail new business wins again and again. Lisa is also part of the industry speaking circuit, presenting at national conferences including 4A’s Transformation Conference, AAF Admerica National Conference, BOLO, HOW Design Live, Mirren, and AdAge Small Agency Conference.