From the Global CMO of Walgreens

I caught this post by Vineet Mehra, Global CMO of Walgreens. I had the pleasure of working with Vineet and his team in 2018 when he was the CMO of Ancestry.

These are his five mantras for the modern CMO that a clear and focused:

1. Unify the C-Suite behind the most important C – Consumer

2. Become your company’s growth hacker

3. Connect with purpose and commerce (“e” or otherwise)

4. Make everything personal – through data and tech-enabled personalization engine

5. Cultivate unicorn talent – equally proficient at data, tech, and creative

Keep these in mind when pitching and add one key ingredient when prospecting and/or stewarding client business:

Create a positive tension with the marketing team that keeps pushing the brand into distinctive, bold and brave territories.

Remember, marketers want an agency that is willing to push their thinking on insights and drive them toward simple breakthrough creative that can expand over time but it all starts with helping them to be masterful modern marketers.

Pitch with Passion, Lisa

Lisa Colantuono

Lisa Colantuono is the President of AAR Partners. An agency search consultant for nearly two decades, Lisa is also an avid writer. Lisa has contributed many articles in top industry trades such as Forbes, Huffington Post, Advertising Age, Adweek and HubSpot Blogs’ Agency Post. Recently, Lisa entered the world of publishing with her book, @AARLisa: New Biz in 140 characters (or Less), written for the on-the-go new business exec that needs cut-to-the-chase insights to nail new business wins again and again. Lisa is also part of the industry speaking circuit, presenting at national conferences including 4A’s Transformation Conference, AAF Admerica National Conference, BOLO, HOW Design Live, Mirren, and AdAge Small Agency Conference.