(212) 400-1470

AAR Partners

How To Make Your Relationship With Marketing Procurement Really Rock

Written by Lisa Colantuono on . Posted in Agency Growth Program, Lesson Sessions


 

Agency and marketer executives don’t always see eye to eye, but many do agree they’re not fond of procurement.

But working with procurement can be very productive with some insights from experts who have worked successfully with these officers.

Brett Colbert spent his career working as a Chief Procurement Officer and with Chief Procurement Officers. He was most recently the CPO, a role created in partnership with the CEO at MDC Partners to work extensively with its agencies to optimize clients’ marketing investments.

AAR Partners’ third “Lesson Session” of 2020 for our Agency Growth Program Partners is a pre-recorded session from Brett detailing specific tips on how to make your relationship with marketing procurement successful through collaboration.

Brett will dive into the nuts and bolts when working with procurement officers including addressing these questions always lingering in everyone’s minds when negotiating with this department:

  1. Why has their role in new business sessions grown?
  2. How does the CPO place a value on creativity in your experience?
  3. What is your one piece of advice for working with procurement teams or professionals

How to Make Your Relationship with Marketing Procurement Really Rock provides insights, examples, and specific suggestions to help you collaborate more effectively and successfully. If you have specific questions regarding the lesson, reach out to Brett at brett@rockprocurement.com.

Lisa Colantuono

Lisa Colantuono is the President of AAR Partners. An agency search consultant for nearly two decades, Lisa is also an avid writer. Lisa has contributed many articles in top industry trades such as Forbes, Huffington Post, Advertising Age, Adweek and HubSpot Blogs’ Agency Post. Recently, Lisa entered the world of publishing with her book, @AARLisa: New Biz in 140 characters (or Less), written for the on-the-go new business exec that needs cut-to-the-chase insights to nail new business wins again and again. Lisa is also part of the industry speaking circuit, presenting at national conferences including 4A’s Transformation Conference, AAF Admerica National Conference, BOLO, HOW Design Live, Mirren, and AdAge Small Agency Conference.