How to Win With Marketing Procurement

Written by Erynn LaFlamme on April 26, 2022. Posted in Agency Growth Program, Lesson Sessions

Next week is the ANA Advertising Financial Management Conference in Orlando. 2010 was the last time the ANA did a survey called the Good, the Bad and the Ugly of Marketing Procurement– and this year, they are finally releasing an update to that survey.

In honor of this, Interim Chief Procurement Officer of Chameleon/Collective, Brett Colbert, is explaining how agencies can win with procurement in this month’s Lesson Session.

In this 15-minute segment, he covers:

Knowing your buyer
Maximizing margins
Compensation / incentives
Diversity, Equity and Inclusion
RFPs
Negotiating with procurement

If you’ve found yourself in a marketing procurement dilemma… This Lesson Session is just for you.

Enjoy!

For more information about Brett Colbert and Chameleon/Collective, please connect with him on LinkedIn or visit their website.