Put a Little Muscle into This Opportunity

I know you’re receiving two smAARt Lead emails in one week but both are worth sharing with you… I am focused on quality and not quantity so it’s not often that you will receive multiple smAARt Leads per week.

This is just a quick and topline insight into the fitness category. The spend in this sector continues to increase across the industry within the past month, particularly in TV which is no surprise given the environment.

There is a new leader who has been dominating airings over the past couple of weeks: HeadSpace.

Others that are part of the six-pack include: Beachbody, FitBit, Nordic Track and Mirror.

As a group, the TV spend is ~$27M over the last 30 days.

What can you do to help?

First, flex those brain cells and do a bit more digging on the consumer purchase journey in this sector then share those insights with these top brands or others to start building the relationship muscle.

Second, stop selling and start supporting as much as you possibly can.

Remember, don’t stalk! Don’t hound. Don’t sent a myriad of messages about yourself. What do you do?

Build trust fast by offering ideas to help with their operations, manufacturing and distribution dilemmas. Share your expertise and show how it’s relevant. Just… don’t… sell!

Prospect smAARt, pitch with passion and most importantly, with purpose.

Lisa Colantuono

Lisa Colantuono is the President of AAR Partners. An agency search consultant for nearly two decades, Lisa is also an avid writer. Lisa has contributed many articles in top industry trades such as Forbes, Huffington Post, Advertising Age, Adweek and HubSpot Blogs’ Agency Post. Recently, Lisa entered the world of publishing with her book, @AARLisa: New Biz in 140 characters (or Less), written for the on-the-go new business exec that needs cut-to-the-chase insights to nail new business wins again and again. Lisa is also part of the industry speaking circuit, presenting at national conferences including 4A’s Transformation Conference, AAF Admerica National Conference, BOLO, HOW Design Live, Mirren, and AdAge Small Agency Conference.