Here’s one that sounds like they may need some smart and innovative thinking.
They’re a tiny company with low budgets but that doesn’t mean project work won’t lead to a more substantial relationship in time.
I’ll leave it to you to do some additional homework.
Broken Shed:
1. New CMO in place for 17 months
2. Optimizing marketing efforts
3. Market expansion plans
4. Overall brand growth
Just remember, don’t stalk. Don’t hound. Don’t send a myriad of messages about yourself. So what do you do?
Build trust. Share category insights. Do some light consumer research. Offer purchase pattern eye-openers. Toss out some trends. Show your expertise and how it’s relevant. Just… don’t… sell!
Good luck and remember to prospect smAARt and pitch with passion!
Lisa Colantuono
Lisa Colantuono is the President of AAR Partners. An agency search consultant for nearly two decades, Lisa is also an avid writer. Lisa has contributed many articles in top industry trades such as Forbes, Huffington Post, Advertising Age, Adweek and HubSpot Blogs’ Agency Post. Recently, Lisa entered the world of publishing with her book, @AARLisa: New Biz in 140 characters (or Less), written for the on-the-go new business exec that needs cut-to-the-chase insights to nail new business wins again and again. Lisa is also part of the industry speaking circuit, presenting at national conferences including 4A’s Transformation Conference, AAF Admerica National Conference, BOLO, HOW Design Live, Mirren, and AdAge Small Agency Conference.
