Something to Sip On!
Here’s one that sounds like they could use some smart and innovative thinking.
They’re a rapidly growing company with small budgets but that doesn’t mean project work couldn’t be a positive first step.
I’ll leave it to you to do some additional homework but here are my thoughts:
Sprig Soda:
CBD edibles have taken up a big piece of the industry’s pie in the past 12 months
Sprig is now the most widely distributed CBD beverage in the USA (17 states)
Continued market expansion plans
Farm Bill passed and more competitors on the scene chipping away at market share
“Now that the Farm Bill has passed, there are a lot of brands that are entering the space, trying to cash in on a red-hot trend,” says Lisi Willner, VP of Marketing at Sprig. “Sprig has been around for almost five years now. While many of these new companies were busy standing up brands, we’ve been quietly strengthening our supply chain, infrastructure, and distribution network. As a result, many of the country’s top retailers have come to us for their first foray into CBD beverages.”
Just remember, don’t stalk. Don’t hound. Don’t send a myriad of messages about yourself. So what do you do?
Build trust. Share category insights. Do some light consumer research. Offer purchase pattern eye-openers. Toss out some trends. Show your expertise and how it’s relevant. Just… don’t… sell!
Good luck and remember to prospect smAARt and pitch with passion!
