Top 2019 Trends That May Impact 2020

This article, “Top 2019 trends so far: Ghosting and the quest for mythical AORs” details many of the anticipated and unanticipated trends that 2019 has seen so far… but will any of them impact 2020? Let’s hope that ghosting vanishes and the billing ecosystem will innovatively shift into more mutual equitable arrangements.

No matter the trend for 2019 or 2020, it is vital to realize the CMO needs to be science-backed.

“Today, the primary task of CMOs is to deeply understand customer buying behavior and intent; deeply understand the context of where someone is in their decision journey; be able to predict what they’re most likely primed to do next; and be ready to influence them at the right moment.” —Jonathan Martin, CMO, Pure Storage

So what does this mean to you? Marketing is now responsible for getting and keeping the customer. The CMO’s job now includes marketing, sales, and customer service and in order to help them be more successful, help them to combine technology and sharp analytical skills with traditional marketing creativity.

By offering these skills, hopefully there will be less ghosting and more toasting to successful client-agency relationships…

Pitch with Passion, Lisa

Lisa Colantuono

Lisa Colantuono is the President of AAR Partners. An agency search consultant for nearly two decades, Lisa is also an avid writer. Lisa has contributed many articles in top industry trades such as Forbes, Huffington Post, Advertising Age, Adweek and HubSpot Blogs’ Agency Post. Recently, Lisa entered the world of publishing with her book, @AARLisa: New Biz in 140 characters (or Less), written for the on-the-go new business exec that needs cut-to-the-chase insights to nail new business wins again and again. Lisa is also part of the industry speaking circuit, presenting at national conferences including 4A’s Transformation Conference, AAF Admerica National Conference, BOLO, HOW Design Live, Mirren, and AdAge Small Agency Conference.