Top 25 Tweets From Lisa
These are the top 25 Tweets as I’ve posted on Twitter this year. If you’d like more of these types of new biz lessons in 140 characters or less (although Twitter has lifted that restraint), feel free to pick up a copy of @AARLisa on Amazon. And of course, you can also follow me on Twitter.
Enjoy the Tweets and always remember to “Pitch with Passion!”
1. How do you move from (im)possible to probable to inevitable? Unwavering faith + Extraordinary effort. #newbusiness
2. Great work works when it creates a visceral reaction. #newbusiness
3. “Refuse the pitch but continue the conversation.” David Droga at AdAge Small Agency Conference #newbusiness
4. “If you have something interesting to say, people will listen.” David Droga at AdAge Small Agency Conference. The point? Don’t sell… Share your insights. #newbusiness
5. “Brilliant ideas cost less than mediocre ideas.” David Droga at AdAge Small Agency Conference. #newbusiness
6. “Clients pay mostly for your opinions.” David Droga at AdAge Small Agency Conference #newbusiness
7. People join companies but leave managers. The same applies to client-agency relationships. Clients select agencies based on business issues/knowledge and leave agencies due to relationship issues. #newbusiness
8. It’s not what you can get out of a relationship that makes it successful. It’s what you contribute to a relationship that helps it to flourish! #newbusiness
9. Differentiate your agency and avoid the problem of indifference. #newbusiness
10. Today’s Mktg Equation? Creativity + Data + Technology +++ Human Touch. #newbusiness
11. Don’t override character for caliber. Successful relationships start with working with authentic people. #newbusiness
12. How many times should you follow up on a cold email? Remember the 3×3 rule… #newbusiness
13. Own an agency? Be sure it has a focused position/point of difference. Be sure you market and not sell! Be sure to treat your current clients like prospects. #newbusiness
14. The person who is well-prepared has a much greater chance of prospering. Don’t send generic prospecting messages. Do your research. Learn their problems. Be tailored in your outreach. #newbusiness
15. When listening to a prospect, “hear their words and feel their soul.” Learn that prospect’s core values by carefully listening to their choice of words. #newbusiness
16. Failure isn’t the opposite of success. It’s the platform to success! Just be sure to learn from your mistakes. #newbusiness
17. The biggest difference between internal and external agencies? Instead of selling creative you’re manufacturing it. #newbusiness
18. Be sure to shift from swim lanes to synchronized swimming. All touchpoints must be fully integrated and complimentary for client’s brands. #newbusiness
19. Listen to understand. #newbusiness
20. When you’re focused and more selective with your prospects, you remain in control… A vital need for successful new business efforts. #newbusiness
21. Show your commitment to your client not only through your work, but through your attitude. #newbusiness
22. Instead of trying to copy another agency, try to figure out what it is you offer as an agency that no one else can. #newbusiness
23. Clients hire people. They hire their talents, their thinking, and their experience. #newbusiness
24. Follow technology. Have perspective for your clients. Offer insights. But don’t chase tech for tech sake. If you’re not elevating the brand, then leave out the shiny new object. #new business
25. What do prospective clients buy? Actionable solutions to their problems and solid relationships (YOU and your wisdom). #newbusiness
Pitch with Passion, Lisa
