Trends, Leads, New CMOs and More
Leads to Leverage:
Yankee Candle is using new techniques to engage with consumers during the on-going pandemic. They’ve eliminated in-store sampling while people are spending more time than ever burning candles at home, and now offer a quiz that allows you to narrow down your top pick for scent – eventually leading up towards purchase! Hint: they may want support from promotional activity as well.
Bumble and bumble, LLC is a leading hair-care products company and salon. In addition to its cosmetic products the company also operates Bumble and bumble University, which offers classes for stylists and salon owners. Bumble and bumble, LLC is headquartered in New York, NY. They currently work with Reprise Digital for their digital and social work. They have also shown a high interest in CRM recently.
Expansion Plans:
Potbelly – New Franchise Locations + Quick Growth + Digital Needs + 12-Month-Old CDO = Opportunity
https://www.qsrmagazine.com/sponsored/potbelly-poised-grow-2000-locations
Brand Launch:
Mush – The Ready-to-Eat Overnight Oats Brand – Launches Nationwide at Kroger
Trend to Watch:
As remote work rages on, establishing personal connections in a professional capacity is more key than ever. Seeing the field, corporate gifting platform &Open garnered $7.2m in VC funding last May.
NEW CMOs IN CHARGE:
- 1-800-Flowers.com
Jason John
Chief Marketing Officer - See’s Candies
Leslie Horenstein
SVP & Chief Marketing Officer - Valley Bank
Angela Ceccarelli
EVP, Chief Marketing Officer